Currently residing in Amsterdam — Casting / Scouting / Creative Production
I enjoy exploring new definitions of beauty and have a particular interest in youth culture. I like the use of fashion and photography as a means to communicate, to visually speak about the current zeitgeist, our daily life, and alerting new trends following up.
GEM faces was founded by Ami Keita and launched its first faces in December 2019. Besides a steady deck of faces, GEM also scouts and does casting on request. We specialise (but do not limit ourselves) in young extraordinary faces and don’t care for what the industry would call “imperfections”. We believe a great face comes in any shape and form — diversity in fashion, film, photography and advertisement is key for people to love themselves, and being able to recognise themselves in others.